susan livingstone

squeezing a living from the internet

WELCOME TO SUSAN'S BLOG

I'm Susan. I live in Silicon Valley, and you don't need me to tell you what the economy is like. So here I am, blogging my way to an Internet income.

Always wondered if this Dream of making a living online could really be done? I meet people every day who are doing it!

Stick with me and I'll help you learn how to get traffic or die trying.

Archive for April, 2009

30
Apr

Affiliate Link Cloaking – Quick, Easy, And Free

camoflageYou know already that it’s probably a good idea to cloak your affiliate links. The more savvy surfers become about affiliate marketing and the links that represent your “paycheck”, the greater the likelihood that someone unsavory is going to hijack your affiliate ID and substitute it for their own. If they’re truly bloodyminded, they could choose to bypass it altogether and simply cut you out of your hard earned commission.

So a variety of solutions have appeared over the years to make it harder for the bad guys to win. There are a number of free services that will cloak your link for you, like TinyURL, KlasLink, and others, which serve the dual purpose of hiding your ID and shortening a very long link into a tidy bit of more manageable code. While handy, surfers are becoming more familiar with them, and jump to the instant (and understandable) conclusion that clicking on one of these links is going to take them directly to a sales page. Unless their credit cards are already out of their wallets and poised for service, most people are going to choose to forego the sales pitch, and your persuasive copy will never have a chance to work its magic.

There are also several small software programs that will cloak your link – of variable usefulness and stability. Although you can download them for free, you’re left with the same problem of not being able to customize the code to de-emphasize the fact that the link is a sales tool.

The best solution I’ve found is a bit of php code that will give you everything you want, with a single initial setup and no cost involved. You don’t even have to know anything about php coding. As long as you know how to upload a file, you’re gold. Here’s how to do it:

Begin by logging in to your host account. Create a directory/folder under your main domain name and call it “recommends” (or any variation you prefer: “likes,” “suggests,” etc.). Whatever you call this directory will be viewable by your visitors, so pick something pithy and upbeat.

Let’s say your domain name is http://marketersdream.com. In your FTP program or on your cpanel, whichever you’re using to access your site files, right click on marketersdream and select ‘create folder’, then give it the name you’ve decided on. Let’s say you name it “recommends.”

Now you have a path that looks like this: http://marketersdream.com/recommends.

Let’s say you now want to promote a product called “winzip.” You create a directory under the recommends directory and call it ‘winzip.’ Now you have a path like this: http://marketersdream.com/recommends/winzip.

Nearly done! Now all you need is an index.php file that redirects the user to your affiliate link. Here’s how you do that:

In Notepad, make a file and name it index.php. Here is all that should be in that file:

header("Location: YOURCOMPLETEAFFILIATELINK");
exit();
?>

Whatever the affiliate program you joined gave you as your unique affiliate link, just paste it over the capital letters above, making sure it includes the http:// part. If you wish to take the cloaking one step further, you can cloak your affiliate link with something like TinyURL, then paste THAT code over the capital letters. That way you ensure that your affiliate ID can’t be seen at any step during the redirection process.

So, in our example, you would paste your complete affiliate link for the “winzip” product over the capital letters in the code, save the file as index.php, then upload it into the http://marketersdream.com/recommends/winzip directory that you just created.

You’re finished. Now, whenever anyone clicks on the link http://marketersdream.com/recommends/winzip, they will be redirected to your affiliate page at Winzip. In future, with each new product you’re promoting, simply create a new folder under “recommends”, name it after the affiliate product, and upload the index.php file with the new affiliate link. Quick setup, easy solution, no cost. Just like it says on the box!

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21
Apr

Looking For Fresh Blog Content?

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So you’ve had your blog up for awhile now. Congratulations! Hopefully you’re well on your way to making an income. Presumably you did your homework when it came to choosing a niche for your blog – and if you didn’t make chasing the fastest buck your first criteria, then you were smart enough to choose a niche you had a genuine interest in. And at first, you had so much to say that you had no problem posting every day. After a while, you began to run out of ideas and couldn’t seem to come up with fresh content. Don’t worry. Every blogger has this problem from time to time.

So how do you keep the blog going – keeping it fresh and full of value? Here are some ideas:

Do a top 10 list. “The top 10 mistakes people do when trying _______ for the first time.” “The top 10 tips for ______.” Lists tend to be easier to write and take less time to formulate. If you can’t come up with 10, perhaps you can make it the top 3 or top 5.

Interview an expert. Approach someone who is very knowledgeable in your niche and you may find they’ll be happy to do an interview, especially if they have a new product just launched and would like the exposure. Put together some thoughtful questions and ask them to write out their answers. The beauty of this blog post is that aside from asking the questions, the interviewee does all the work! And it’s even possible that you could become an affiliate and earn some money promoting their new product.

Answer a recurring question/problem. Go to the forums you frequent in your niche and look for a recurring question that people have. Doing a little research and coming up with answers makes for an excellent blog post. You become the expert, and word will get around that yours is the blog with the answers. More targeted traffic for you – always a good thing.

Blog about other blog posts. Have you read a blog post recently that caused you to stop and think, or offered up a huge glittering gem of priceless information? Blog your opinions, insights, and inspiration you’ve gotten from that person’s post. Be sure to provide a link back (opening in a new window!) so your readers can read the original post.

Use the weather. Look around you at the season and tie it into your niche. Does the hot weather inspire you to share a story on your internet marketing blog about going fishing while your internet marketing business is still making you money? Does the 4 feet of snow outside make you think about reading your favorite books? If so, you can do a niche-related book review with your Amazon or other affiliate links attached.

What’s up in your business world? Blog about what you’re working on now. Using a personal tone, explain what your current project is. Letting a few tidbits escape builds anticipation and helps your readers feel like they’re now on the “inside”.

There’s always a holiday or cultural celebration in the offing. Tie what’s happening in the world at large to your niche. Major holidays are an obvious choice, but consider the less obvious ones too, like Earth Day, Arbor Day, Groundhog Day. In fact, every day of the year is dedicated to celebrating something fun – have a look at the Bizarre American Holidays Calendar website to see what’s on for today. Maybe you can find a fun way to tie your topic into that.

Jump start your blog with these ideas and you’ll soon find your creative juices flowing!

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Recent Comments

Cheryl Jones

Susan, I agree with you about short sentences and short paragraphs. White space is great. It makes it easy to read content. Hi, my name is Cheryl and I am one of Mark Terrell's students. He asked me to visit blogs and comment, both to build traffic and also to learn from other blogs. I would appreciate it if you would visit my blog and leave a comment and tell me what you think. Thank you. Cheryl Jones

Cheryl Jones

Susan, I read this article with interest and it brings out a lot of good points. I would have liked a few more paragraphs or another article on the things that do work as you covered the theories that look good on the surface, but are not entirely true. Hi, my name is Cheryl and I am one of Mark Terrell's students. He asked me to visit blogs and comment, both to build traffic and also to learn from other blogs. I would appreciate it if you would visit my blog and leave a comment and tell me what you think. Thank you. Cheryl Jones

Sue McDonald

Hi Susan Just read your blog and I can't agree more. There are some very bad PLR's out there. The reason for my visit is simple. As you see my name is Sue McDonald and I live in Australia. I am at present doing the Newbie course with Mark Terrell who originally did the course with Alex a few years ago. It's interesting learning and like everyone that starts these types of courses we all want to make money and have more time to ourselves. I hope you are making a great living and if you have time over the next few weeks and you could take a look at my blog and leave a comment, I would certainly appreciate. Kindest regards Sue

Mick Fallon

Hi Susan like your list, especially , blogging about other peoples posts its a great but simple idea, I bet not many people use it thanks for the tip Mick