susan livingstone

squeezing a living from the internet

WELCOME TO SUSAN'S BLOG

I'm Susan. I live in Silicon Valley, and you don't need me to tell you what the economy is like. So here I am, blogging my way to an Internet income.

Always wondered if this Dream of making a living online could really be done? I meet people every day who are doing it!

Stick with me and I'll help you learn how to get traffic or die trying.

15
Jan

Planning For Your Online Success

Well, it’s a bit late to be bringing up New Year’s resolutions, here on January 15th (wow - 1/24th of the year gone already!). But if you’ve been busy tossing dried up Christmas trees, choking down the last of the leftover turkey shakes, debating just how lazy and trashy you’ll look to the neighbors if you keep the colored lights strung up around your porch, it’s only about now that you have a quiet moment to consider what you really want this new year to hold for you.

This post is to help you think about this very important subject. You know that without a plan, your efforts are doomed to failure. Having a vague idea of what you want will only get you vague results that don’t look at all like you imagined.

Below I have a video of my coach, Alex Jeffreys, reminding his students that planning for success is the only way to get it. While it is specifically targeted to those of us who signed up for his coaching program, and some of his calls to action won’t apply to the casual viewer, I’d like you to watch it anyway. He makes it clear that the progress he has made in earning an online income - from $0 to $500,000 in just 2 short years - could only happen by setting a goal, making a plan, and sticking to it. After you’re done, scroll down and read my take on what we all need to be doing to emulate his success.

Sounds Great! Um…So How Do I Do This?
Traditional goal-setting wisdom has taught us that a good goal must be a) written, b) challenging, c) believable, d) specific, e) measurable, and f) have a specific deadline. The problem is, it’s easy to come up with an infinite number of examples of perfectly earnest goals to which some of the above can’t be applied. “My goal is to become a wealthy Internet Marketer!” is just one utterly random example that just now came to me, who knows from where…(cough). How specific or measurable is that? And why would you even want to place a deadline on it?

The real question is: What Is A Good Goalplan? To my view, a good Goalplan is one that when followed, offers a reasonably high probability of success, given sufficient time.

Let’s take each of the traditional points one by one and see how they fit into the making of a workable Goalplan.

Writing Down Your Goal
It’s important to record your goals, whether you write them down with a paper and pencil or keep them on your computer. I recommend keeping them at least in an electronic format - either a word-processing program or a spreadsheet - as that makes for easier updating. Writing down your goal forces you to think about it, and gives you something tangible to look at when you get off-track and need reminding.

Believing In Your Goal
You’ve gotta believe that your goal is at least achievable, or you won’t be motivated to try. And remember, it’s you who need to believe it - it doesn’t matter if no one else you know gives your goals any respect. Ignore them. Remember too that believing you can achieve your goal doesn’t mean you have to believe that it’s easy, or even terribly likely. There are unrealistic goals - like reaching a 6-figure income inside of a week - that shady IM marketers would like you to believe is do-able so they can sell you their latest get-rich-quick product. But you know your own strengths, and if you do your research, you’ll find that anything you want to achieve you can - given the commitment, patience, and a realistic budget and timeframe.

Setting Challenging Goals
Don’t reach for the moon right off the bat. Set yourself some easy-to-reach goals to give yourself the feeling that you actually can get something done. When you feel ready, tackle the more challenging ones, when you can handle the frustration. Creating a habit of follow-through with the easier, shorter term goals will give you the chops to take on the biggies.

Making Measurable, Specific Goals
Don’t make your goals so vague that you have no way of knowing if you’ve even reached them or not. When you write down a goal, break it down into specific, individual tasks. Include the details. Add notes to it as you think of them. You won’t know if you’ve reached your goal of online success if you didn’t specify how much income you wanted to make, and by what time. Did your first sale of $4.97 constitute success? Were you happy that it took 6 months to get it? No? Then what did you expect?

Setting Goal Deadlines
You may be surprised to learn that not all goals need deadlines. Sure, you need to measure your progress by some defined timeline, but think about this: do you want to stop eating healthy and exercising just because you reached the goal of 40 pounds lost? Do you want to stop being a good parent because your kid just celebrated his 18th birthday? Of course not. The difference lies in goals that are short term, and those that are long term. You need to have both. The short term goals give you a sense of accomplishment and forward movement, and the long term goals serve to give your life greater purpose and meaning. It’s ok to readjust your goals as your circumstances and priorities change. Just remember to always be honest with yourself - don’t be changing direction so often you end up simply going in circles.

So get cracking and start seeing some of those changes in your life that you’ve been promising yourself! Make 2009 the year that it all turned around for you.

If you’d like a copy of fellow Alex Jeffreys student Gary Simpson’s FREE ebook on getting yourself organized, managing and keep track of your budding (or existing!) online business, just put in your name and email (no spam ever - I’m a vegetarian, you see) and download it for your use and profit.

 
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  1. on January 18th at 12:00 pm
    Warner Carter@Alex Jeffreys Coaching Review said:

    Susan
    You wrote a very complete review of Alex’s video.

    Have you done a video about Alex yet?

  2. on January 18th at 12:07 pm
    Susan said:

    Hi Warner - thanks for the comment!

    I am still in the mental sorting out stages of a video about Alex. I’ve just recently downloaded a free video making software (Jing) which is limited to my computer desktop, of course. But I do have PowerPoint and a microphone, so I think I could do something with it. I’ve been kinda overwhelmed slogging through tech stuff - newbie that I am - but am feeling the creative juices flowing.

    Fielding any suggestions!

    Cheers,
    Susan

  3. on January 20th at 07:47 am
    Paull Hamilton said:

    Hello Susan, this is my first visit to your site as I make my way down the long list of Alex’s students blogs. I am enjoying the journey and picking up lots of useful bits of information on my way round. I like your site, the header is very different from all the others I have seen. You set out our objectives as students of Alex very well. I do feel that if we do not succeed it will not be the fault of Alex. He over delivers and its up to us to ‘take action’ as he is always telling us.
    If you have a minute I would appreciate your visiting my site and leaving a comment. Thanks in anticipation.
    Paull

  4. on January 24th at 06:31 am
    Mark Austin said:

    Hi Susan

    Just wanted to let you know the studentsofalex.com pre-interview questionnaires are ready. An email has been sent to the address you provided with details so please check your inbox. If you can’t see the email, just leave a comment on my blog and I will email you the details.

    Speak to you soon!
    Mark

  5. on January 24th at 10:20 am
    Theresa Mayhew said:

    Hi Susan,
    It’s been a while since we chatted. How’s everything going with you?

    Tell me about the little snap shots next to the names in your blog roll. Is this something you did to help your site with page ranking or to help link better to the students? Just curious.

    Your goal setting post is an excellent one and you offer some insights that will be very helpful to me.

    Look forward to talking again,
    Theresa

  6. on January 24th at 11:02 am
    Susan said:

    Hey, Theresa - good to hear from you! I’m plugging along…

    I put Snap Shots on the site for a number of reasons. It makes for a fun interactive experience for my visitors, lets people see what’s going on on the sites I mention without having to leave my site, passively creates new content regularly without my having to do anything, and provides income if anyone clicks on the built-in ads. They look for key phrases on my blog and provide links to useful content for my visitors. If I have a link to a video, Snap Shots creates an inline player for it - visitors don’t leave my blog. Same thing for photo albums. You can also get Google maps on them.

    So, since it was free, it seemed like a cool thing to try out. The little window that pops up can be resized or disabled, if preferred. Downside is it takes a little longer for my page to upload!

    Anyway, hope you’re moving ahead apace. Have you done a vid?

    Susan

  7. on February 12th at 04:50 pm
    Thomas Loughran said:

    Hi Susan how are you?
    Thanks for this post,I need to grab that e-book from Mark because I just put up a post that I was having trouble in this area and maybe the e-book will help me out.
    and I need to go back to module one from Alex’s class I know that will help me as well. Say I used to live in the Bay Area Fremont CA, now I live in Idaho Boise area it’s nice say hope you will have some time to stop bye and leave a post take care.
    Thomas

  8. on February 12th at 04:54 pm
    Susan said:

    Hey, Thomas, nice to hear from you!

    Yeah, I’m not too far from Fremont, and at my last J.O.B. I worked on a big project in Boise, so gotcha covered both ways.

    Are you talking about the ebook that Gary Simpson has on organizing your time? That’s the one I’m offering for free at the end of this particular post…

    Susan

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Eric Fontaine

Hi, I am the Marketing Director at HeySpread. That is true, Tubemogul is a great service. But you should also have a look at HeySpread for Professional Video Analytics and Video Distribution – http://heyspread.com. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

marcus passey

Hi I have just won a place on Alex Jeffreys new coaching course, just looking around his old students blogs to pick up some ideas and tips. I have already made a start to my blog and I would really like to get to know some of the old students your thoughts would be very welcome. cheers Marcus Passey

Ruth Stewart

Hello! Nice to see a fellow Fortunate 500 and WAer! My name is BookwormR on Wealthy Affiliate, how are you getting on with it? Best wishes, Ruth Stewart

Theresa Mayhew

Clever girl, you are. I like that tip about answering questions at Yahoo answers. I've gone there and answered questions, but it didn't occur to me to use two or three accounts and ask/answer myself. Both methods are well worth investing the time. Still waiting for your book . . . Theresa